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sneakerchs.com

Owned the end-to-end performance and strategy of a custom-built Shopify website designed by web development agency Scoutside using branding created by Jay Fletcher that offered a heightened visual shopping experience on mobile and desktop, unique product, fast checkout and shipping, and in-store local pick up.

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Omni-channel

I unified the experience across Sneaker’s digital and physical channels to simplify the customer journey and improve customer retention. I led the e-commerce strategy, marketing campaigns, paid advertising, SEO, social media strategy, data analytics, merchandising, buying, product development, and over 50 brand partnerships that helped my team and I create an optimized shopping experience.

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Re-engineering Retail

Sneaker was more than a footwear boutique, it was a community space that was hidden from sight (literally hidden…a walk down a beautiful brick hallway leads you to the shop). My team and I gave people the thrill of searching for something special and digitally engaged with them. A visit to Sneaker might result in experiencing an art show, pop-up (food, coffee, lifestyle brands), musical performance, or community gathering which morphed the shop into a lifestyle brand.

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“So Your Store is in a House”?

The space contained exposed brick, high vaulted ceilings, a brick archway, a beautiful courtyard (with birds nesting on occasion), and a museum-like sneaker display.

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Exclusive Product Launches

Since opening Sneaker in 2012, my team and I were able to launch exclusive product from the best boutiques and brands around the world and create incredible digital/physical campaigns around these special releases.

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Strategic Partnerships and Brand Awareness

Strategic brand partnerships gave my team and I the opportunity to carry and market collabs from Kith, Concepts, Stussy, Feature, Bodega, United Arrows, Sneaker Politics, Solebox, Mita and many other well known shops/brands from around the world. I was able to increase customer traffic, revenue, and brand awareness through these collaborations.

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Made in USA Sneaker Apparel Program

Timeless, Made in USA apparel pieces that my team and I released quarterly with proper e-commerce, merchandising, and marketing strategies.

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Iberian Wolves

The Iberian wolves branding created by Jay Fletcher was inspired by my travels to Portugal (the Iberian wolf inhabits much of Northern Portugal) and became an integral part of the Sneaker brand due to the hidden/mysterious location of the store and Sneaker’s loyal following. The Wolves Pocket T-Shirt was a best seller.

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Coffee Lovers

I launched many memorable, exciting pop-ups at Sneaker and one of my favorite pop-ups was with Sightsee Shop, a lifestyle coffee brand.

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Half and Half

Several times, we converted half of Sneaker into a coffee shop and of course kept the other half sneakers. This allowed for an enhanced customer experience and helped my team and I build relationships with friends and the Charleston community.