sneakerchs.com

Owned the end-to-end strategy and performance of a custom Shopify Plus experience developed by Scoutside and branded by Jay Fletcher, focused on delivering a visually elevated mobile and desktop shopping experience, seamless product discovery, fast checkout and shipping, and convenient local pickup integration.

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Omni-channel

I unified the experience across Sneaker’s digital and physical channels to create a more seamless customer journey and strengthen long-term customer loyalty. I led ecommerce strategy, merchandising, buying, marketing campaigns, paid media, SEO, social strategy, analytics, product development, and over 50 brand partnerships — helping build a customer experience that blended storytelling, culture, and commerce into a cohesive omnichannel brand.

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Re-engineering Retail

Sneaker was more than a footwear boutique — it was a hidden community space built around culture, creativity, and discovery. Tucked away down a brick hallway, the shop gave people the feeling of finding something special. Beyond sneakers, I created experiences through art shows, coffee and lifestyle pop-ups, live music, and community gatherings that transformed the space from a retail store into a true lifestyle brand.

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“So Your Store is in a House”?

The space featured exposed brick, vaulted ceilings, a historic brick archway, a courtyard often filled with nesting birds, and a museum-inspired sneaker display that made the shop feel more like an experience than a traditional retail store.

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Made in USA Sneaker Apparel Program

Timeless, Made in USA apparel pieces that my team and I released quarterly with proper e-commerce, merchandising, and marketing strategies.

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Iberian Wolves

The Iberian wolves branding created by Jay Fletcher was inspired by my travels to Portugal (the Iberian wolf inhabits much of Northern Portugal) and became an integral part of the Sneaker brand due to the hidden/mysterious location of the store and Sneaker’s loyal following. The Wolves Pocket T-Shirt was a best seller.

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Coffee Lovers

I launched many memorable, exciting pop-ups at Sneaker and one of my favorite pop-ups was with Sightsee Shop, a lifestyle coffee brand.

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Half and Half

Several times, we converted half of Sneaker into a coffee shop and of course kept the other half sneakers. This allowed for an enhanced customer experience and helped my team and I build relationships with friends and the Charleston community.