https://www.johnpaulhudson.com/home daily 1.0 2025-11-02 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1566227697274-I28WSYH99V1XH9Y5P5GV/DSCF6334+1+1.jpg Work https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1758920266502-G664LJW8GMCGOYP4JTJ1/Wine.png Work - SITKA https://www.johnpaulhudson.com/carolina-mustard daily 0.75 2026-05-21 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1565656224749-8JLBETZW8DGMNWF5HDDU/DSCF4413.jpg Carolina Mustard - Sneaker x Saucony I partnered with Saucony to create the Carolina Mustard collaboration — a sneaker inspired by South Carolina’s legendary mustard-based BBQ sauce. Built on the Jazz Original Vintage, the project blended storytelling, regional culture, and sneaker design into something fun, unexpected, and uniquely personal. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1563450451563-I7NAT2MFMCNAK8YFXT1Y/DSCF4387+1.jpg Carolina Mustard - Must(ard) Cop Global Release 1200 pairs released exclusively at Sneaker. Featured on Sneaker Freaker, Nice Kicks, Sneaker News, and Hypebeast. https://www.johnpaulhudson.com/el-clasico daily 0.75 2026-05-21 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1566162993447-8O6GPKE0Q9YU6DOWX9QD/IMG_1595.jpg El Clásico - Sneaker x Oliver Cabell I partnered with luxury sneaker brand Oliver Cabell on an exclusive release inspired by El Clásico — the legendary rivalry between Real Madrid and FC Barcelona. The project blended sport, storytelling, and sneaker culture into a design that celebrated competition, identity, and global football passion. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1566163576043-C88A4VEP9DO7993QTA3Z/dscf3748.JPG El Clásico - Sport Meets Lifestyle With opposing political positions and 400 miles between Madrid and Barcelona, the match is watched by nearly 600 million people worldwide and is typically ranked as the greatest rivalry in sports. Limited to a total of 100 pairs. Featured on Maxim and High Snobiety. https://www.johnpaulhudson.com/sneaker-chs daily 0.75 2026-05-21 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1581624498729-D7999PC3Z65LGQ4PLVW4/Lifestyleappareldrop.jpg Sneaker CHS - Made in USA Sneaker Apparel Program Timeless, Made in USA apparel pieces that my team and I released quarterly with proper e-commerce, merchandising, and marketing strategies. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1581624678019-6H57SPEJLKGP60L0J09F/Sneaker2.jpg Sneaker CHS - Iberian Wolves The Iberian wolves branding created by Jay Fletcher was inspired by my travels to Portugal (the Iberian wolf inhabits much of Northern Portugal) and became an integral part of the Sneaker brand due to the hidden/mysterious location of the store and Sneaker’s loyal following. The Wolves Pocket T-Shirt was a best seller. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1581633769085-WMNNPY0FJIIWK8VYEZQ1/SightSee.png Sneaker CHS - Coffee Lovers I launched many memorable, exciting pop-ups at Sneaker and one of my favorite pop-ups was with Sightsee Shop, a lifestyle coffee brand. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1581634366991-35XOB2ZW0T07LNNVRO5S/Pop-up.png Sneaker CHS - Half and Half Several times, we converted half of Sneaker into a coffee shop and of course kept the other half sneakers. This allowed for an enhanced customer experience and helped my team and I build relationships with friends and the Charleston community. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1583266609867-ZRTV0DD1NT8AGLWINRAC/DSCF6757.jpg Sneaker CHS - Re-engineering Retail Sneaker was more than a footwear boutique — it was a hidden community space built around culture, creativity, and discovery. Tucked away down a brick hallway, the shop gave people the feeling of finding something special. Beyond sneakers, I created experiences through art shows, coffee and lifestyle pop-ups, live music, and community gatherings that transformed the space from a retail store into a true lifestyle brand. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1586292357017-WJOKY2I15DY6VFNOETV9/DSCF6746.jpg Sneaker CHS - “So Your Store is in a House”? The space featured exposed brick, vaulted ceilings, a historic brick archway, a courtyard often filled with nesting birds, and a museum-inspired sneaker display that made the shop feel more like an experience than a traditional retail store. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1586104115944-OJ3KDFE79D04JDT61UA3/Screen+Shot+2020-04-05+at+8.12.22+AM.png Sneaker CHS - sneakerchs.com Owned the end-to-end strategy and performance of a custom Shopify Plus experience developed by Scoutside and branded by Jay Fletcher, focused on delivering a visually elevated mobile and desktop shopping experience, seamless product discovery, fast checkout and shipping, and convenient local pickup integration. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1594394282597-E9VLUBF25WWL3AXW9TPV/Screen+Shot+2020-04-05+at+8.10.43+AM.png Sneaker CHS - Omni-channel I unified the experience across Sneaker’s digital and physical channels to create a more seamless customer journey and strengthen long-term customer loyalty. I led ecommerce strategy, merchandising, buying, marketing campaigns, paid media, SEO, social strategy, analytics, product development, and over 50 brand partnerships — helping build a customer experience that blended storytelling, culture, and commerce into a cohesive omnichannel brand. https://www.johnpaulhudson.com/oboz-footwear daily 0.75 2026-05-21 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1657597095155-0IE7PP1KIEB0M8AQYV0I/937595F7-D190-4987-B8AB-38156F700FF6.png Oboz Footwear - Ecommerce Manager At Oboz Footwear, I helped lead the brand’s transition into a modern DTC ecommerce experience by launching its first headless ecommerce platform, supporting global content management, and improving digital storytelling across product launches and customer journeys. My work focused on blending analytics, merchandising, lifecycle marketing, and cross-functional collaboration to create a more connected and engaging outdoor brand experience. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1758921590644-KI1Q3CI019NPQF5B82S7/unsplash-image-Oyd1LsV-GMw.jpg Oboz Footwear - A Day in the Life… + Ecommerce Strategy + Product Storytelling + GTM Execution + Platform Management https://www.johnpaulhudson.com/jd-sports daily 0.75 2026-05-21 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1562590466170-QJDV40WB5G1TOON55GD1/DSCF6145.jpg JD Sports - Sr. Digital Merchandiser At JD Sports and Finish Line, I focused on building digital merchandising experiences that balanced consumer behavior, storytelling, analytics, and culture across some of the largest footwear categories in ecommerce. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1594395154308-YFEMKWMQRWHA7CSY7WI3/38846441_1899557593421294_802820204705873920_o.jpg JD Sports - A Day in the Life… + Merchandising & Strategy + Analytics + Storytelling + Optimization https://www.johnpaulhudson.com/about-jp daily 0.75 2026-05-21 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1566228172247-6TPRLGED1JETDZK9TH60/DSCF6384.jpg About