https://www.johnpaulhudson.com/home daily 1.0 2025-11-02 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1566227697274-I28WSYH99V1XH9Y5P5GV/DSCF6334+1+1.jpg Work https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1758920266502-G664LJW8GMCGOYP4JTJ1/Wine.png Work - SITKA https://www.johnpaulhudson.com/carolina-mustard daily 0.75 2025-09-26 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1563450451563-I7NAT2MFMCNAK8YFXT1Y/DSCF4387+1.jpg Carolina Mustard - Must(ard) Cop Global Release 1200 pairs released exclusively at Sneaker. Featured on Sneaker Freaker, Nice Kicks, Sneaker News, and Hypebeast. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1565656224749-8JLBETZW8DGMNWF5HDDU/DSCF4413.jpg Carolina Mustard - Sneaker x Saucony I partnered with Saucony to create the Carolina Mustard collaboration. Utilizing the Jazz Original Vintage, the model draws inspiration from a much-loved South Carolina staple: mustard-based BBQ sauce. https://www.johnpaulhudson.com/el-clasico daily 0.75 2025-09-26 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1566163576043-C88A4VEP9DO7993QTA3Z/dscf3748.JPG El Clásico - Sport Meets Lifestyle With opposing political positions and 400 miles between Madrid and Barcelona, the match is watched by nearly 600 million people worldwide and is typically ranked as the greatest rivalry in sports. Limited to a total of 100 pairs. Featured on Maxim and High Snobiety. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1566162993447-8O6GPKE0Q9YU6DOWX9QD/IMG_1595.jpg El Clásico - Sneaker x Oliver Cabell For this exclusive drop, my team and I partnered with luxury sneaker brand, Oliver Cabell, to create a release inspired by El Clásico, the name given to the fierce rivalry between Real Madrid and FC Barcelona. https://www.johnpaulhudson.com/sneaker-chs daily 0.75 2025-09-26 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1581623058214-BATTZWKENXAES38154BE/Stussy.png Sneaker CHS - Exclusive Product Launches Since opening Sneaker in 2012, my team and I were able to launch exclusive product from the best boutiques and brands around the world and create incredible digital/physical campaigns around these special releases. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1581623382354-UVXDZBYT3IDUJ561XIYJ/Kith.jpg Sneaker CHS - Strategic Partnerships and Brand Awareness Strategic brand partnerships gave my team and I the opportunity to carry and market collabs from Kith, Concepts, Stussy, Feature, Bodega, United Arrows, Sneaker Politics, Solebox, Mita and many other well known shops/brands from around the world. I was able to increase customer traffic, revenue, and brand awareness through these collaborations. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1581624498729-D7999PC3Z65LGQ4PLVW4/Lifestyleappareldrop.jpg Sneaker CHS - Made in USA Sneaker Apparel Program Timeless, Made in USA apparel pieces that my team and I released quarterly with proper e-commerce, merchandising, and marketing strategies. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1581624678019-6H57SPEJLKGP60L0J09F/Sneaker2.jpg Sneaker CHS - Iberian Wolves The Iberian wolves branding created by Jay Fletcher was inspired by my travels to Portugal (the Iberian wolf inhabits much of Northern Portugal) and became an integral part of the Sneaker brand due to the hidden/mysterious location of the store and Sneaker’s loyal following. The Wolves Pocket T-Shirt was a best seller. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1581634366991-35XOB2ZW0T07LNNVRO5S/Pop-up.png Sneaker CHS - Half and Half Several times, we converted half of Sneaker into a coffee shop and of course kept the other half sneakers. This allowed for an enhanced customer experience and helped my team and I build relationships with friends and the Charleston community. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1581633769085-WMNNPY0FJIIWK8VYEZQ1/SightSee.png Sneaker CHS - Coffee Lovers I launched many memorable, exciting pop-ups at Sneaker and one of my favorite pop-ups was with Sightsee Shop, a lifestyle coffee brand. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1586292357017-WJOKY2I15DY6VFNOETV9/DSCF6746.jpg Sneaker CHS - “So Your Store is in a House”? The space contained exposed brick, high vaulted ceilings, a brick archway, a beautiful courtyard (with birds nesting on occasion), and a museum-like sneaker display. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1583266609867-ZRTV0DD1NT8AGLWINRAC/DSCF6757.jpg Sneaker CHS - Re-engineering Retail Sneaker was more than a footwear boutique, it was a community space that was hidden from sight (literally hidden…a walk down a beautiful brick hallway leads you to the shop). My team and I gave people the thrill of searching for something special and digitally engaged with them. A visit to Sneaker might result in experiencing an art show, pop-up (food, coffee, lifestyle brands), musical performance, or community gathering which morphed the shop into a lifestyle brand. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1594394282597-E9VLUBF25WWL3AXW9TPV/Screen+Shot+2020-04-05+at+8.10.43+AM.png Sneaker CHS - Omni-channel I unified the experience across Sneaker’s digital and physical channels to simplify the customer journey and improve customer retention. I led the e-commerce strategy, marketing campaigns, paid advertising, SEO, social media strategy, data analytics, merchandising, buying, product development, and over 50 brand partnerships that helped my team and I create an optimized shopping experience. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1586105556880-LNG59HMVPCOVQIPZE5BB/Screen+Shot+2020-03-20+at+2.35.04+PM.png Sneaker CHS - sneakerchs.com Owned the end-to-end performance and strategy of a custom-built Shopify website designed by web development agency Scoutside using branding created by Jay Fletcher that offered a heightened visual shopping experience on mobile and desktop, unique product, fast checkout and shipping, and in-store local pick up. https://www.johnpaulhudson.com/oboz-footwear daily 0.75 2025-09-26 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1657597095155-0IE7PP1KIEB0M8AQYV0I/937595F7-D190-4987-B8AB-38156F700FF6.png Oboz Footwear - Ecommerce Manager Re-platformed Oboz Footwear’s website to a beautiful, headless Bigcommerce website and owned the day to day site operations. Deployed several features including Shoe Finder, Launch Countdown (PDP & LP), Blog Experience, and many more. Loved optimizing Oboz’s digital experience with marketing and finance team support, digital marketing agency (Tadpull), and digital design agency (Zaneray). https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1758921590644-KI1Q3CI019NPQF5B82S7/unsplash-image-Oyd1LsV-GMw.jpg Oboz Footwear - A Day in the Life… I Wore many hats in this role as I owned the buying, forecasting, and merchandising strategy in addition to daily site management and troubleshooting. I also collaborated with the planning and sales team to optimize my buying/forecasting strategies. https://www.johnpaulhudson.com/jd-sports daily 0.75 2023-01-17 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1562590466170-QJDV40WB5G1TOON55GD1/DSCF6145.jpg JD Sports - Sr. Digital Merchandiser Lead the strategy and data reporting for Men’s, Women’s and Kids’ footwear categories on jdsports.com and finishline.com. https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1594395154308-YFEMKWMQRWHA7CSY7WI3/38846441_1899557593421294_802820204705873920_o.jpg JD Sports - A Day in the Life… + Data Insights + Presentations + Digital Experience + Platform Tools https://www.johnpaulhudson.com/about-jp daily 0.75 2024-03-14 https://images.squarespace-cdn.com/content/v1/5d005e3c6cb3f800016c38e8/1566228172247-6TPRLGED1JETDZK9TH60/DSCF6384.jpg About