Ecommerce Manager
At Oboz Footwear, I helped lead the brand’s transition into a modern DTC ecommerce experience by launching its first headless ecommerce platform, supporting global content management, and improving digital storytelling across product launches and customer journeys. My work focused on blending analytics, merchandising, lifecycle marketing, and cross-functional collaboration to create a more connected and engaging outdoor brand experience.
A Day in the Life…
+ Ecommerce Strategy
+ Product Storytelling
+ GTM Execution
+ Platform Management