Digital Category Manager

Category Management & Merchandising Strategy

Owned the search-focused ecommerce shopping experience for the adult beverage category on Kroger.com.

Consumer Experience & Vendor Collaboration

Partnered with digital CX teams and top suppliers to build compelling brand pages and cross-sell experiences utilizing optimized imagery and platform merchandising capabilities.

Analytics

Utilized Adobe Analytics, Power BI, and Stratum reporting tools to drive data-informed merchandising and customer experience decisions.